Britt A. Wrede is a pioneer having brought coaching to German companies at the start of the 1990s. In 2000, the market became increasingly crowded and difficult to navigate. This prompted Ms Wrede to publish her book titled ‘How to find the right coach’ (Campus) in a bid to deliver hard facts and dispel the growing myths surrounding coaching. Since that time, Ms Wrede has kept a close eye on developments within the market, has published numerous specialist articles, and is involved with several coaching associations where she has helped drive the emerging coaching standards.
She is considered unwavering in her approach to quality and ethics in coaching, while companies see her as a coach with a keen eye for opportunities. She has a talent for identifying the potential benefits of a good coaching model at a company, and assists everyone involved to turn potential into reality.
As was the case back in 1990, Britt A. Wrede is one step ahead of the market by founding Coachguide GmbH!